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CASE STUDY UX\UI
The "Kipper" app is a monitoring application intended mainly for premature babies, the application is used for domestic medical monitoring.
Alerts when the baby's condition changes in real-time
Problems
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The baby's test tools (thermometer, saturator, blood pressure) are complex tools that should only be used directly.
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The test results are specific for the moment of the test only
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It is difficult to manage change and trend tracking by quick tests.
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It is not possible to make estimates based on changes during the day in the measurement data because the measurement is not continuous.
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At any given moment there is fear and anxiety about the baby's condition because there is no constant supervision.
Solutions
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Create an application that will connect to a monitor doll that is attached to the baby's body.
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The monitor is a transition doll that is pleasant to the touch
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Following the doll, you can monitor the desired parameters and see in the app the comparison according to the hours of the current day
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The app alerts in real-time about a change in the baby's condition for the worse
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You can see the history of each parameter in comparison to previous days
Market research
The purpose of market research is:
1. Checking the level of interest and demand for the purchase of the product and the book "Kipper"
2. Checking the price that those interested in purchasing them would be willing to pay and where they would prefer to purchase them.
The sampled.
An internet questionnaire was distributed to about 40 random people who might be interested in buying the doll and the children's book.
male
female
80%
20%
married
single
widow
single parent
75%
7.5%
15%
do you have a baby?
yes
No
97.5%
what is your age?
18-25
25-35
35-45
50+
18-25
25-35
35-45
What do you think of the product?
Interesting
not interesting
Other
94.1%
Would you purchase the doll for your baby as a home health monitor?
yes
No
100%
How much do you think is reasonable to spend on the product?
Less than NIS 800
NIS 800
up to NIS 900
up to 1000+ NIS
45%
45%
Where would you buy the doll?
In a baby store
book store
Pharm stores
on site
43.6%
30%
23%
User persona
These are the characteristics that can potentially use the app
Shani Levi
Age: 30
Status: married
Childern: 1
Works as: Marketing Manager.
Location: Herzliya
Shani is a new mother to a premature baby. Every day she needs constant monitoring of his health. She checks the baby's temperature with a thermometer and pulse, but it's not that simple.
She also needs to measure his blood oxygen (saturation), but all the existing devices are uncomfortable, too big, and cumbersome for the baby, so it is really difficult for her to be careful and do all the tests several times a day.
Goals
Easy-to-use app
Showing complete data on baby's health
Show baby's metrics in real time
Frustrations
Fear that a medical problem will happen to the baby, such as respiratory failure, without her knowing in time how to treat the situation and which agency to contact in real-time
FLOW CHART
Open App
Onboarding
Have an Account?
Register
Singin
Home
Tip: Parent guidance
Alart
view
categories
Oxygen
Blood pressure
Body temperature
Breathing rate
Incorrect
metrics
Which agency to contact?
Doctor: 2 days answer
premature
babies center
Mada:
few minutes
Response for treatment
Mid Fidelity Wireframe
Typography & Colors
Aa
Aa
Heading 1 Bold 48px
Heading 2 Bold 28px
Heading 3 Bold 28px
Paragraph 1 Regular 18px
Paragraph Light 16px
Paragraph Regular 13px
Assistent
Primary colors
Secondary colors
Buttons & Icons
Components
On - Bording Page
High Fidelity
Website
Posters
The Book
About the book
The book accompanying the Kiefer doll is designed to expose parents and children to premature babies and help them explain to their adult children the personal story accompanying the birth experience in an illustrated and interesting way.
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